Aligning Corporate Lifecycles and Product Lifecycles

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AuthorHouse

Código:

491_9781496915832

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In the development of products we tend to segregate the actual position of the corporation and the products, while we should considered both. In a clear evaluation of where the corporation is and where the portfolio is management can determine points of product development needs and market penetration. This book is a theoretical review and application of such activities.

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