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An exploratory study of advertisings role in young Indian womens desire to be fair-skinned beauties and their consump

Cód:

491_9783656662211

An exploratory study of advertisings role in young Indian womens desire to be fair-skinned beauties and their consump

Editora:

GRIN Publishing

Código:

491_9783656662211

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Masters Thesis from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Leicester, course: MSc Media and Communication Research, language: English, abstract: Using theories of advertising and body image, the proposed area of study concerns itself with the behaviour of skin-lightening among young women in India. By applying a survey, my study aims to explore young Indian womens attitude towards and reasons for lightening their skin. In particular, this study aims to demonstrate which role advertising plays in young Indian womens consumption of fairness products and their aspiration for being fair-skinned beauties.

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