Applicability of Commodity Classification Theory to Internet Retail Marketing

Editora:

KS OmniScriptum Publishing

Código:

491_9783836458252

Vendido e entregue por Um Livro

Sinopse
Características

In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests its continued applicability to todays Internet retail marketing environment.

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