Authentic Personal Branding
Cód:
491_9781607521006
In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledgeworkers. He shows us all how to build our own personal brand-and just as important-how to persuasivelycommunicate this brand to the world. . . . I love his focus on authenticity. . . . My request to you, the reader,is-make this book part of your life. Dont just read this book for its interesting content. Dont be contentwith a few aha moments. Make it part of your life planning-and ultimately part of your life! If you do, youcan become a more integrated and successful person-and better enable your company to help you make a positivedifference in our world!- From the Foreword by Marshall GoldsmithAuthor of What Got You Here Wont Get You ThereHubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. . . . The four stage model that he suggestsproposes an explicit way to turn a desired external identity into something concrete and actionable. . . . Its a wonderful step by step approach to makinga desired brand explicit. . . . The mental models and their related investigative questions will help you know where you are today so you can get towhere you want to be tomorrow. . . . This book offers an architecture to turn these ideas into action.-From the Afterword by Dave UlrichProfessor of Business, University of MichiganThis book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personalbrand identity. Authentic Personal Branding entails a systematic and integrated journeytowards self-awareness, joy, happiness, and marketing success, which is based on several newmodels, guidelines and tools that have been proven in practice. A way of life in conformitywith this system results in flow; which is a journey into the inner self, where your genius, values,hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey asa
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