Building a Coaching Business, 2nd Edition

Editora:

McGraw-Hill

Código:

491_9780335227006

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This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do:· What does it take to succeed as a coach? How long does it take?· Why it matters to get practice clients and where to find them· Why is it so important to think like a buyer rather than like a seller?· What can you charge?· How do you make yourself distinctive in a crowded market?· What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time?· How can you exploit social media?· &nbs

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