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DEPARTAMENTOS
INTERESSE GERAL
INTERESSE GERAL 2
LIVROS TÉCNICOS
LIVROS TÉCNICOS 2
CATEGORIAS
- IMPORTADOS
Competitive Intelligence
Cód:
491_9780684844046
De: R$ 0,00Por: R$ 133,98ou X de
In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner showsHow to profile your competitors executives to unmask their decision-making processesThe line between legal and illegal or unethical activitiesHow to protect your own company against your competitors intelligence operationsCOMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.
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