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    Coordinated Management of Meaning (CMM)
    Cód:
    491_9781938552601

    Por: R$ 127,70ou X de

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    Coordinated Management of Meaning (CMM): A Research Manual consists of the work of Barnett Pearce, Vernon Cronen, and their colleagues over the past 40 years. The theory offers a rich set of ideas for understanding communication processes. Still dedicated to ways in which people coordinate interaction and construct meaning, the theory offers fresh ways of examining human social life. This manual provides a brief, clear, and useful set of tools for CMM research. Although this booklet does provide a short introduction to the theory, it assumes some background in CMM theory and is designed for CMMers who want a clearer picture of how to conduct research in this tradition.Of particular importance in this endeavor is maintaining a communication perspective to ensure that researchers focus on the communication processes, rather than look through it to something else. To achieve this goal, researchers can describe the process, interpret communication events, provide critique, and assert action plans. The framing of research questions is especially important in maintaining a communication perspective.Research tools are organized into the categories of description, interpretation, critique and action. In addition, the CMM consulting method known as SEAVA is translated into research processes that involve storyboarding, enriching stories, analyzing interaction, visioning, and acting.
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