Critical Moments

Editora:

Bill Coletti

Código:

491_9781619617421

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A company owns its brand; the public owns its reputation. The words ofcommunities, customers, and critics can help or harm your business’s standing withthe public. While not all crises can be avoided, your company’s reputation can bemanaged with an empowering, strategic framework designed to proactivelymaintain your image before disaster occurs. In Critical Moments, corporate communications expert Bill Coletti reveals how youcan build reputational excellence by meeting the needs and expectations of thepublic. He takes you step-by- step through his Four A’s—Awareness, Assessment,Authority, and Action—that will help you develop your company’s situationalunderstanding, research agenda, operational risks, and action plan to recover andgrow your reputation. Missed customer expectations can seriously damage a company. Bill Coletti providesa logical management framework for the least manageable aspects of corporations.

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