Customers Inside, Customers Outside

Editora:

Business Expert Press

Código:

491_9781606498965

Vendido e entregue por Um Livro

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Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. Its areaction to a critical fact of life: Customers-not organizations-now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers),along with more effective and pervasive customerdata gathering, analysis, and modeling.If youre observing these major shifts in your ownorganization, youll need this book. Inside, youlllearn how to build proactive customer communication,improve relationships, drive positive brandperception, optimize channel selection and messagepersonalization, and enhance employee-related factors(hiring, training, reward, recognition), all leadingto superior customer experience and a customercentricculture. In addition, the author has incorporatedcontent on Big Data generation and analytics,which youll master while scoring a direct hit to themoving target-your continuously changing, and increasinglyindependent, customer base.

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