Dot Com Riches
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491_9781801570213
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The Internets importance in todays business landscape is undeniable.Consumer perceptions of corporate online visibility and marketing efforts grow more critical each day. To meet this demand, however, the study concluded that many major corporations, while aware of changes needing to take place within the organization, struggled to follow-through with implementation.The key questions they recommended established businesses ask themselves are:Which business segments should get top priority for e-business?What are the biggest associated challenges and threats?Which business models are suitable and actionable?How should the new business be developed-out of the current organization or through a new, separate entity?Are the right people on board to do e-business?What partnerships and alliances are needed for a successful launch?What are the implications for business processes and IT infrastructure?Do we want to prevent, admit or foster the cannibalization of our established business?By analyzing major e-business companies and their marketing model, the study unveiled ten identifiable criteria for success along the customer life cycle in the new economy.The following chart arranges each critical success factor:Ten Success Factors in E-BusinessViewed more closely, the companies analyzed each had practices in place to address the following steps:Vision and Top Management Commitment: a Prerequisite for Successful Strategy Development and ImplementationStrategic Alliances: Focus on Core ContributionsBranding: Guide through the Data Junglee-pricing: Competitive Advantage through DifferentiationIndividualized Service Offerings: Value Added for the CustomerProcess Design in e-business: Centered Around the Customer1-to-1 Marketing: Personal Touch in Mass MarketingCommunity Building: Customer Retention through NetworkingHR-Strategy: Management of the No. 1 BottleneckStrategic Use of IT: Core Capabilities in e-BusinessIn this book we will analyze every single aspect of these bill
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