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DEPARTAMENTOS
INTERESSE GERAL
INTERESSE GERAL 2
LIVROS TÉCNICOS
LIVROS TÉCNICOS 2
CATEGORIAS
- IMPORTADOS
Effective Platform Product Management
Cód:
491_9781801811354
De: R$ 0,00Por: R$ 350,28ou X de
Turn your platform into the next big thing with expert advice to scale and implement a proven growth roadmap across multiple channelsKey Features:Gain expert insight about platform business models and how theyre different to linear productsExplore the end-to-end platform life cycle, from developing a strategy to measuring the outcomeFollow real-life examples to discover the most effective growth strategies your platformBook Description:Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges - both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in.This book addresses product management as a critical pillar of platform development. Itll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you.As you progress, youll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organizations transition from linear products to platforms.By the end of this platform product management book, youll have learned the essential aspects of product management for building successful and scalable platforms. Youll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy - and take on the world.What You Will Learn:Understand the difference between the product and platform business modelBuild an end-to-end platform strategy from scratchTranslate the platform strategy to a roadmap with
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