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    Elegant Entrepreneur
    Cód:
    491_9780997007404
    Elegant Entrepreneur draws on Tate’s experience and on conversations with prominent entrepreneurs and top executives. She not only shows -- in straightforward and easily accessible terms -- how one can transform a rough concept into a lucrative business; she also gives readers a privileged peek into the entrepreneur lifestyle that allows business owners to take charge of their lives. Relevant both to women with no business background and to those in the process of developing a business, Elegant Entrepreneur offers key information and concepts from idea to exit. It discusses the early stages of evaluating an idea, understanding market demands, pitching ideas, building a team of partners and employees, launching, fundraising, marketing and growing a company, handling competition, and knowing when to sell. Tate navigates complex business terrain with clarity, insight, and yes, elegance. Readers who decide that entrepreneurship is right for them stand to gain the freedom, flexibility, and job satisfaction that comes with founding and running one’s own business.
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