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DEPARTAMENTOS
INTERESSE GERAL
INTERESSE GERAL 2
LIVROS TÉCNICOS
LIVROS TÉCNICOS 2
CATEGORIAS
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Ethics, Social Responsibility and Sustainability in Marketing
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491_9789811379260
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1OverviewIpek Altinbasak-Farina and Sebnem BurnazPART IEthics in Marketing2The Politics of Purchasing: Ethical Consumerism in TurkeyAbdulkadir Ozturk, Sima Nart, and Remzi Altunisik3Spark Emotions to Intensify Ethical SensitivityH. Eser Borak4Competitive Deviance from Ethicality: A Focus on Online SettingsGozde Nur Kazazoglu Sahin, A. Bengi Ozcivan, and Sebnem Burnaz5Ethics in Sustainabilty MarketingCanan MadranPART IISocial Responsibility in Marketing6Consumer Perceptions and Responsiveness towards Corporate Social Responsibility Activities: A Sectoral OutlookHatice Aydin7Analyzing the Impact of Corporate Social Responsibility Perception on Organizational Identification from Employee Perspective Halil Emre Akbas, Serdar Bozkurt, Sadiye Oktay, and Semih Yilmazer8The Contribution of the UNGC to Develop CSR Strategies in Higher Education Industry: A Case StudyGresi Sanje and Eser Levi9Psychological Barriers to Environmentally Responsible ConsumptionInci Dursun10Corporate Social Responsibility In Packaging: Environmental and Social IssuesMeltem Kiygi Calli11A Study on the Impact of Mandatory Provisions on CSR Strategies of Indian Companies Supriti Mishra and Gargee BanerjeePART IIISustainability in Marketing12Non-Profit Foundation and Brand Alliances As A Reputation Management ToolMerve Yanar Gurce and Ibrahim Kircova13Sustainable Consumption: An Attempt to Develop A Multidimensional Voluntary Simplification Lifestyle ScaleEzgi Merdin-Uygur14Sustainability Practices of Higher Education Institutions: An Analysis from a Developing CountrySerap Atakan and Tutku Eker Iscioglu15Dynamics of Sustainable Entrepreneurship: A Proposed 4S Model Mine Yilmazer and Meltem Onay16Developing Sustainable Strategies at the Base of the PyramidRanjit Voola and Archana Voola17Do We Know Organic Food Consumers? Personal and Social Determinants of Organic Food Consumption Sevtap Unal, F.Gorgun Deveci, and Tugba Yilmaz18Profiling Green Consumers in an Emerging C
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