Guerrilla Communications

Editora:

FriesenPress

Código:

491_9781460247051

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Sinopse
Características

Guerrilla Communications explores communications strategies for a 21st Century organization -- the dos and donts of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization that has excellent internal communications, where all staff contribute to and benefit from successful strategic communications, as well as strong interaction with key stakeholders and audiences. The book features a number of real-life scenarios to enable readers to witness the authors main points first hand....

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Guerrilla Communications explores communications strategies for a 21st Century organization -- the dos and donts of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization that has excellent internal communications, where all staff contribute to and benefit from successful strategic communications, as well as strong interaction with key stakeholders and audiences. The book features a number of real-life scenarios to enable readers to witness the authors main points first hand....