How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonalds
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A low risk investment you can virtually buy and forget like Starbucks when it listed: $1,000 invested then is now worth $201,901.18—a hard to believe return of 202 times your moneyYet . . . such profits are typical of hot growth companiesBut how can you spot the next Starbucks, Whole Foods, Walmart, or McDonalds from the hundreds of turkeys that list every year?There’s a science to the “Next Big Thing” strategy, and Mark Tier understands it. Tier shows that explosive brands like Starbucks, Whole Foods, McDonald’s, and Walmart didn’t become successful by accident. Through in-depth and accessible case studies, Tier pulls back the curtain on the early Key Performance Indicators that each of these major companies showed even in their earliest stages. Grasp these foundations of success and you, too, will be able to spot the next Starbucks before its shares explode.Tier even shows how you, as an “average-investor-in-the-street,” with no access to top management, no “insider information” and no hope of getting any, can find such a hot growth stock—without leaving the comfort of your own home. You’ll also learn—Why Starbucks has more stores than any other coffee company, and not Peet’s (with a 20-year head start), Seattle’s Best, or someone else.What turned the “upstart” discounter Walmart from America’s boondocks into the world’s most profitable retailer. And how Kmart and Target, which both opened before Walmart, aren’t even in the race for the #2 and #3 spots (occupied by France’s Carrefour and Britain’s Tesco respectively).How McDonald’s gained the “First Mover” advantage to become the world’s biggest hamburger chain while Burger King, with a two-year head start, lost theirs. And why Whole Foods, of the hundreds of specialty grocers in the United States when it opened its doors, is the one that grew to dominat
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