How to Write Better Business Letters
Cód:
491_9781443721844
How to Write BETTER BUSINESS LETTERS- A PRACTICAL, STEP-BY-STEP DISCUSSION OF THE PRINCIPLES INVOLVED AND THE PROCEDURE TO BE FOLLOWED IN THE PREPARATION AND THE DICTATION OF SUCCESSFUL LETTERS by EARLE A. BUCKLEY. Originally published in 1936. PREFACE: In writing this introduction to the second edition of my first book, let me steal a paVaj aph from the preface of a book written by another. Joseph Conrad, Polish-born English novelist, in the year, peculiarly enough, that I made my ap pearance on this earth, wrote My task, which I am trying to achieve, is by the power of the written word, to make you hear, to make you feel it is, before all, to make you see That is your task, too, whenever you write a letter to make your reader see your product or proposition so vividly that he will be receptive tc any reasonable action you propose. The reading of this book will, I hope, make that task easier. If it does nothing else, it will certainly make you letter conscious and that in itself is worth while. Letter writing today is a profession, an art. Dont take it too much for granted. Dont just dash off a so-called sales letter and send it out, hoping it will do an effective job or hurriedly and thoughtlessly dictate a routine business letter, satisfied if it just answers another. Theres power in a good letter and not to take advantage of it is an economic waste. Remember that by their very customs and traditions people are vitally interested in letters. Of all the different kinds of mail received, they are invariably opened first, and thats true whether the address on the envelope is handwritten or typewritten. So your letter has a decided advantage to begin with. It is almost certain to be opened and shall we say scanned Whether it is read, assimilated and acted upon depends to a large extent on the way you have put your thoughts together, on the construction of your message. If you want to write better letters friendlier, more convincing, more resultful I believe the caref
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