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DEPARTAMENTOS
INTERESSE GERAL
INTERESSE GERAL 2
LIVROS TÉCNICOS
LIVROS TÉCNICOS 2
CATEGORIAS
- IMPORTADOS
Impact of a Brand on Consumer Decision-making Process
Cód:
491_9783639763720
De: R$ 0,00Por: R$ 600,46ou X de
In todays material world brands have a great influence on all of us. Peoples attention is focused on brands more and more by each day, and while some are more deluded and some less, we all seek and strive towards buying brands. Inspired by this economic development, the purpose of this work is to investigate and explain the effects of branding on consumer decision-making process, or rather precisely said, how people react on branded products and are they their primary choice when purchasing.
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