INSIGHTFUL KNOWLEDGE
Cód:
491_9781937829889
An Excellent Business Guide for the Thorough Comprehension and Execution of Social Media Marketing and Adapting Into a Social Business!Social media has changed the game, and mastering all aspects of social media marketing is absolutely crucial. Social media marketing has gone from a nice to have to a must have - the ability for companies to succeed online is no longer a viable option without it. Social media communications can be intimidating. The best way to deal with the trepidation is education. Top marketing expert and social business strategist Stephen Monaco guides you through the strategies and marketing tactics that make up the best practices for successful social media marketing, and all the components interrelated to social marketing initiatives. Monaco gives you everything you need to create and implement your own social media strategy with confidence. With the social media market being over $7 billion in 2012, you should invest ample time creating your customized social media strategy. Insightful Knowledge is the tool you need to create that plan.If you are looking for a book authored by someone who has been there as an employee, a successful entrepreneur and business owner, a pioneer in online communities, a leader and strong social community advocate with powerful marketing expertise - has effectively created marketing strategies and tactics in multiple industries over 25 years - Insightful Knowledge is for you.It will help you...if you dont know where to start with your social media initiativesif youve started your social media initiatives but dont know if youre on the right trackif your social media initiatives arent tied to specific business objectivesif you dont use social media monitoring / listening platforms toolsif you dont know what consumers are saying about your brand onlineif youre not engaging consumers with relevant content across multiple platformsif you no longer know how to reach potential customersi
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