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    Love-Based Copywriting Method
    Cód:
    491_9780996826013
    The book that started a movement! Part of the highly acclaimed Love-Based Business series that has been featured on numerous media outlets including Forbes, CBS and NPR. Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky?Youre not alone ... and theres a reason you feel that way. Its because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.But, you dont have to use fear - you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business.Ahhh -- doesnt that sound wonderful?In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear - the same proven principles shes used to help her clients sell nearly $50 Million worth of products and services. Plus, she includes dozens of exercises so you too can easily implement love-based copy in your own business.Whether youre a seasoned entrepreneur or business owner or just starting out, youll discover valuable tips and strategies around selling and marketing with love. You may also want to check out Love-Based Copywriting System, the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love.
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