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    Marketing of Library and Information Products and Services in Academic Libraries of Uttarakhand
    Cód:
    491_9789385516573
    In study for the introduction were discussed the following points are librariesand concept of marketing, developing marketing programme/marketing mix,information marketing in university libraries, information as a product, barriersin marketing information products and services, marketing strategy, tools formarketing of library information services, need for marketing of information,and benefits of marketing of library information products. 1.0 Libraries andconcept of marketing
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