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DEPARTAMENTOS
INTERESSE GERAL
INTERESSE GERAL 2
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Media Management
Cód:
491_9783030479152
De: R$ 0,00Por: R$ 921,17ou X de
Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice. Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KGThe media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior. The textbook Media and Internet Management stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers. Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute must have for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers. Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AGMedia Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New YorkSummed up, with his second edition Wirtz managed t
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