Methods for estimating the counterfeiting phenomenon

Editora:

KS OmniScriptum Publishing

Código:

491_9783659488474

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The strategic triangle of an organization, composed by three important elements: the consumers/the clients, the performances of that specific organization and the competition, is an important factor in elaborating product policies and competitive strategies. This is the reason why we consider that a major problem of nowadays society is protecting the population from any form of abuse, including infringing activities. Counterfeit products break the Intellectual Property rights, the consumer protection law and the legislation on products security. The trade in these products is considered a severe prejudice brought to industry and rightful owners of IP and the situation itself brings about lack of confidence in what regards the original goods, affecting both the trade and the competition.

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