New Insights into Prognostic Data Analytics in Corporate Communication

Editora:

Business Expert Press

Código:

491_9781947441101

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This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a birds-eye view in the Review Speak section of every chapter of this book.

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