Post-Acquisition Marketing

Editora:

Shiv Narayanan

Código:

491_9781544519975

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When youre acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shivs proven framework, youll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.

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