Questions and Answers In Marketing Management

Editora:

KS OmniScriptum Publishing

Código:

491_9783659157172

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In this book Mrs Maryam Ahmad presents questions and answers regarding major decisions Marketing Managers face in their efforts to harmonise their organisational objectives capabilities and resources with market place needs and opportunities. The book presents answers to various marketing issues and problems. Cases and examples illustrate effective marketing principles, strategies and practices.

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