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    Selling Air
    Cód:
    491_9780595477739
    The Perfect Book for EveryAspiring Radio Sales Professional!Until now, there has been no definitive guidebook on how to launch a successful career in radio sales. With Selling Air (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started. Bobs clear, concise style tells you how to:Make an informed choice about a career in radio salesFind a job thats right for youPrepare for your interview with a sales managerNavigate your way through your first few weeks on the jobDevelop the selling and interpersonal skills unique to radio salesCreate strategies that ensure win-win customer relationships. and much more, including Bobs top 10 tips that will help you maintain a positive attitude and a substantial income on a long-term basis.FOR MANAGERS! Use this book to reduce the learning curve for interviewees and new hiresThis fabulous book allows new salespeople to have a virtual two-year head start by showing them what works, what doesnt, and what they can specifically expect to happen. I hope this book ends up in the hands of every new or prospective radio sales rep. It will save everyone-managers and potential sales reps alike-a lot of headache . . . and heartache!Will StanleyRadio Station OwnerRed Hook, NY
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