SEO 2020
Cód:
491_9781954407176
De: R$ 0,00Por: R$ 121,99ou X de
Search engine optimization is a group of techniques employed by website designers and/or companies to enhance their visibility on search engines. The purpose of SEO is to ensure your site gets indexed in the search engines, as well as crawled for rankings. Google page rankings are based on relevancy.Googles algorithms determine what is most relevant to the user based on the information typed into the search bar. One of the best descriptions of how MOZ provided search engines work. MOZ asks you to think about the internet as a subway system, with its various network of stops. In internet-speak, the stops are specific documents such as web pages.Search engine companies like Google have little bots called spiders that will crawl around the internet trying to find all the pages that are going to be relevant to the user. Think of it like a spider crawling through the subway, finding every pathway it can to all the city subway stops.There have to be linked for the spiders to crawl from one stop to the next. Links help the bots search billions of web documents and list them on a page based on relevance to the keywords being searched. It would take hours for the results to come up if no algorithm and links was linking specific parameters on your website to the search engine. Yet, the search engines can return results in as little as a fraction of a second because of the links, database centers, and servers.This book covers the following topics:Web searchThe basics of search enginesThe different types of SEOBefore starting SEOSeo strategy planKeyword researchMake an SEO friendly siteThe impacts of social media on SEOContent creationContent marketingLink buildingWhite hat & black hat SEOHow to measure your progressSEO for WordPressAdwordsWebmaster toolsSearch engine optimization essential tips...And much moreA search engine is based on human creations. The algorithms that help spit out, the results have to be able to determine what is accessible and relevant to the searc
Veja mais
