Smart Yacht Marketing 101
Cód:
491_9781912615506
"A MASSIVE EYE OPENER FOR THE YACHT INDUSTRY!"Are these the issues holding back your yachting business right now?A lack of quality leads generated by your marketingNo standout for your CA yachts (or your company or YOU) to catch the eye of the growing millennial market before the competitionToo much time being spent on branding - not enough on sourcing new clients and better communicating with existing onesEnquiries that never seem to be followed up or properly nurturedMarketers that spend time and money on social media, SEO and websites that generate ‘likes’ but never clients For the first time ever in yachting, the techniques, tools and strategies used by the most successful brokerage houses in the world today are now shared for the benefit of all.Written by one of the industry's longest-serving Commercial & Marketing Directors with added insight from some of yachting's most successful CEOs, brokers, captains and owners, Smart Yacht Marketing 101 is your FAST TRACK to decades of learning and first-hand experience, all distilled into one easy read.Here are just some of the closely-guarded industry secrets now shared in this guide: Marketers: the missing information that’s been holding you backBrokers: what you never imagined marketing could do for you – if you trust itSix Core Pillars to Success in Yachting – including the game-changing power of USPs, unpacking the stories in your data and how positioning yourself as an authority wins dealsYour Essential Yacht Marketing Toolkit – including three of yachting’s most powerful but least-used prospection toolsThe 11 Most Successful Routes to Market – and how to optimise them for maximum standoutPlus: Smashing the Marketing Myths, the Power of Brand ‘YOU’, Invoices as Sales Tools, Making Yacht Shows Work, the Fearsome Axi
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