SOLVING THE DAM PUZZLE

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491_9781367532045

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WHATS YOUR DAM PUZZLE? Is your company drowning in digital media files or throwing money at more storage? Why struggle with all the shared servers, cloud sites or hard drives when the solution isnt more technology, its DAM! Dan McGraw, a digital thought leader and consultant, covers the DAM basics, strategy development, business case, implementation, risk mitigation, and change management. Written for anyone working with digital assets in IT, marketing, media, or executives, Solving the DAM Puzzle is your insiders guide to develop a strategy compete in todays digital age.

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