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My Story and Why This Book is for You I have been working in the recruiting industry as an Executive Search Consultant and Career Coach since 2004, but something happened in 2015 that completely changed how I worked, literally overnight.I had a client who was an Internet Marketing Manager and was seeking a position in E-commerce, social media marketing, or digital marketing; he could barely get a call for an interview after a year of job hunting. Before I started his job search campaign, I checked his LinkedIn.com profile to make sure it looked good. His LinkedIn profile was absolutely horrifying. His picture was a selfie that looked like a bad mugshot after a night of drinking and a subsequent police interrogation. His profile had too much information that was irrelevant to his goals, his headline was meaningless, and he only had 24 connections. There was no way I could position someone that was supposed to be an expert in digital marketing with this repellent LinkedIn profile. My client was absolutely desperate for job. He was a nice guy and a good job candidate with a lot of related experience. I usually just give my clients tips to improve their profile but I knew time was of the essence and I needed to take control of his online image immediately. I got his login for LinkedIn as well as other online job boards and within two hours, I re-aligned everything, got a new professional profile picture, changed all of his online profiles to match his job search goals, and did a campaign to grow his connections over the LinkedIn 500+ connection display threshold. Within 48 hours he had over 300 connections and one job interview. By the end of the week, he had four job interviews and had hit the 500+ connection mark and … He had not applied for a single job! Not one!All the calls he got were from his online profiles. This method is now the core of my career coaching practice.So what is the secret? It is just one phrase: Keyword-sta
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