-
DEPARTAMENTOS
INTERESSE GERAL
INTERESSE GERAL 2
LIVROS TÉCNICOS
LIVROS TÉCNICOS 2
CATEGORIAS
- IMPORTADOS
STRATEGIC PLAN FOR THE IMPROVEMENT OF BUSINESS MANAGEMENT
Cód:
491_9786203638547
De: R$ 0,00Por: R$ 389,41ou X de
In this research with the title Strategic plan for the improvement of business management of a company in Peru, the objective of this research is to propose whether a strategic plan will improve business management.The research was carried out through a descriptive - propositional design, given the business situation, the importance of planning and being strategic in the face of market competition, a questionnaire applied to a random sample of the companys workers was used. The instrument consists of 33 items divided into seven dimensions, three of strategic planning: Formulation - Planning, Implementation - Management and Evaluation - Control; and four commercial administrations: Identification, Organization, Execution and Control, categorized by the Likert scale. The reliability of the instrument was determined by Cronbachs alpha which yielded a result of 0.95.
Veja mais
