Strategic Supremacy
Cód:
491_9781416576471
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Are upstart competitors taking deadly aim at your companys products and markets? Richard A. DAveni, author of the famous attackers handbook Hypercompetition, presents coun-terrevolutionary strategies and tactics that any industry leader or established company can use to defend itself against revolutionaries, disrupters, or hypercompetitors. The secret lies in making the rules, not breaking them, DAveni says, because rule makers still rule. Arguing that profits and prosperity come not from revolution but stability and orderly change, DAveni presents a commanding framework that will enable any resource-rich or clever defender to gain Strategic Supremacy by being first to define the playing field.DAveni demonstrates how global powerhouses such as Disney, Microsoft, and Procter & Gamble have achieved preeminence by reconceptualizing their product portfolios as powerful competitive arsenals he calls spheres of influence. Essentially a new way to compete by restructuring portfolios around a core geographic/product market, spheres enable any company to influence the behavior and positioning of rivals. In immensely readable prose, DAveni describes how prevailing spheres of influence can be used to create legal business equivalents to a concert of powers and other industry structures that mix cooperation with competition. Just one of the potent functions of a corporate sphere, DAveni shows, is to contain competitors of equal size (as NBC contained ABC). Spheres can also be used to stabilize an entire industrys global power system.A glance at the detailed table of contents will provide a sense of the wealth of new information contained in this essential handbook of global warfare, including how-to tools the reader will need to measure and map the pattern of competitive pressure in any industry and to interpret the meaning and strategic implications of these pressure patterns for his or her position within the industrys power hierarchy.
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