The Baseball Business
Cód:
491_9780807843239
Major league baseball is more than pitching, defense, and three-run homers. It is a big business. In recent years at least as much fan interest has focused on the off-the-field activities of players and owners as on the games themselves. James Millers The Baseball Business identifies the issues that have come to the fore during the commercialization of baseball since the 1950s:*the changing relationship between the major and minor leagues;*the evolution of one clubs management from community to single ownership; *increasingly complex and costly labor relations, especially free agency;*the peculiar relationship of for-profit sports teams with local governments, especially the construction of public stadiums with tax dollars;*racial discrimination.St. Louis Browns owner Bill Veecks 1953 decision to move his franchise to Baltimore was one of the first significant responses by major league baseball to the difficulties it faced in the years after World War II, and the move ushered in an era of franchise shifts and expansion. The new Orioles franchise went on to build a highly successful farm system at a time when minor league baseball was undergoing a series of fundamental changes and to caputre the American League pennant four times between 1966 and 1971. In the 1970s the club lost key players as a result of the introduction of free agency. Later, the Orioles made large and disastrous investments in free agent players in an effort to remain competitive.The ties between the Orioles and Baltimores political and business elites have always been close, and the effort to attract and maintain major league baseball has been a critical part of the citys effort to refurbish its image and attract new industries. The nearly twenty-year debate over replacing Memorial Stadium with a more modern facility is a case study in the thorny relationship between sports businesses and state and local governments.The Baseball Business is a history of the Baltimore franchise, not j
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