The Entrepreneurial Sell
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491_9781732798809
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<p>There has never been a better time in history to be an entrepreneur. The barrier to starting your own business have never been lower, people of all ages are starting businesses, and even those in traditional work settings have begun to think and act like entrepreneurs.</p><p>In The Entrepreneurial Sell: Tools and Techniques Every Start Up Needs to Succeed, noted entrepreneur, business executive and entrepreneurship professor Cheryl Mayberry McKissack shares the essential inside information every entrepreneur needs in order to found and grow a new venture, with special emphasis on the most critical skill every entrepreneur must master: selling. Whether it’s with your family and friends, potential customers, your team, or investors, understanding the dynamics and specific techniques of selling is the single most important key to the success of your business.</p><p>Mayberry McKissack’s book covers far more than sales techniques. She begins with a discussion of entrepreneurial character traits and spirit. She analyzes how to choose a business type, how to define a product, and how to analyze your customers and use digital marketing and research to create a feedback loop to grow your venture. She also offers guidance for business lines that entrepreneurs would be wise to avoid. </p><p>The core of the book is a master class in entrepreneurial selling. From the earliest days of pitching your idea to those around you, to developing your elevator pitch, to understanding various investor options and how to sell to each, this book will help every entrepreneur better understand various sales techniques—and when it’s appropriate to use each one. Throughout the book are case studies of successful entrepreneurs and start-ups. Founders tell us in their own words what the keys to their success were, and what they wish they had known when they were first starting out. Mayberry McKissack shares lessons learned from h
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