The Game to Show the Games

Editora:

Azzurri Publishing

Código:

491_9780996729826

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ESPN collects hundreds of millions of dollars in rights fees from cable subscribers, before selling a single advertisement.In The Game to Show the Games, Morgan Wick exposes how this lucrative revenue stream and the competition between media conglomerates has become a billion-dollar boon for sports leagues across the nation and the world, and how this has shaken up the rest of the television industry.Wick’s Chapter titles highlight the story:Chapter 1: Rags to RichesChapter 2: Follow the LeaderChapter 3: Printing MoneyChapter 4: Big Man on CampusChapter 5: King of SportsChapter 6: All Sports are LocalChapter 7: Fighting For ScrapsChapter 8: Breaking FreeWith The Game to Show the Games Morgan Wick has shined a light on the behind-the-scenes battles that have raged between billionaires, as they jockey for position in the high-stakes 'game' to dominate sports television.ESPN may have begun as a plucky underdog, happy at first to braodcast local Connnecticut sports, but it didn't take long for it to become king of the jungle. Now it pulls the strings, and makes ther media giants jealous.Whether you’re an avid sports fan, an active sports hater, or just someone wondering why your cable bill is so high, The Game to Show the Games is a must-read.

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