-
DEPARTAMENTOS
INTERESSE GERAL
INTERESSE GERAL 2
LIVROS TÉCNICOS
LIVROS TÉCNICOS 2
CATEGORIAS
- IMPORTADOS
The Globalization of Corporate Media Hegemony
Cód:
491_9780791458228
De: R$ 0,00Por: R$ 285,79ou X de
When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated--sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents--from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asias call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a Millionaire game show in India, and Hollywoods muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.
Veja mais
