The Indigo Story

Editora:

Repro Books Limited

Código:

491_9789353043551

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The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the companys formative years as a fearless start-up and its evolution into one of Indias most game-changing, profitable brands.

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Descrição do Produto

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the companys formative years as a fearless start-up and its evolution into one of Indias most game-changing, profitable brands.