The Innovation Animals
Cód:
491_9781311117588
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From the APE to the ZEBRA, The Innovation Animals is simply not your typical principles for business success book. First, it has watercolors. And it has haiku. Most important, this book invites you to take everything you think you know about business and dump it on the table. Mix it up. Turn it inside out. The Innovation Animals explores real-life, real-world innovation situations-the wild successes and the cringe-worthy disasters-using clever acronyms such as ... - APE: Autonomy, Purpose, and Excellence - IBIS: Inquiry-based Insightful Surprise - PIG: Perseverance Ignites Growth Each acronym encapsulates a lesson on how to think like an innovator, not like an accountant. In The Innovation Animals, youll discover: - How an insanely expensive manufacturing choice led to the revolutionary invention of the 2000s. - The completely random circumstances that led to the development of masking tape. - What happens when bad customer service gets set to music. - Why big bosses may need to stay OUT of big decisions! - And much more. The Innovation Animals is colorful, pragmatic and just may change your life. And youll finally know what a NENE is. Praise for The Innovation Animals: Not many business books can claim to be beautiful as well as useful, but THE INNOVATION ANIMALS fills the bill. The ABCs of innovation are richly conveyed via attractive illustrations, entertaining anecdotes, and poems. Yes, poems. Read it for yourself, then pass it along to your creative friends. - Daniel H. Pink, author of DRIVE and TO SELL IS HUMAN Each of us has the capacity to be an innovator. Innovation Animals ignites that internal innovation spark, showcasing important attributes made memorable by the pairing with respective innovation animals, and supported by best practice stories to bring the attributes and capacity for innovation to life. A charming, insightful and highly pragmatic source of inspiration for any reader. - Brad Smith, President & Chief Executive
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