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The Innovation Paradox
Cód:
491_9780743225939
De: R$ 0,00Por: R$ 109,05ou X de
In The Innovation Paradox, Richard Farson and Ralph Keyes argue that failure has its upside, success its downside. Both are steps toward achievement, and the two extremes are not as distinct as we imagine. In todays business economy, its not success or failure -- its success and failure that lead to genuine innovation. Historys great innovators, from Thomas Edison and Charles Kettering to Bill Gates and Jack Welch, saw failure as an important stepping-stone -- and with this groundbreaking book, you too can learn how to become more failure tolerant, more risk friendly, and therefore more innovative. Todays most prominent businesspeople agree that The Innovation Paradox has the formula for failure and success down to a science,Make no mistake: If youre looking to reinvent yourself, your ideas, or your business model, this book is your sure-fire way to start.
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