The Origins of Modern Spin

Editora:

Springer Nature B.V.

Código:

491_9781349542147

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Introduction: What is Modern Spin? PART I: ORGANISING GOVERNMENT COMMUNICATION Idealistic Intentions: Striving to Speak to the People Expedient Outcomes: Communication Proves Harder than Expected Slipping Towards Spin: The Film-Making Experiment Information Management Becomes a New Tool of Governance PART II: GOVERNMENT COMMUNICATION IN PRACTICE: THE PRESS Neither Free nor Fair?: Government Opinion of the Press Can Newspapers be Made More Responsible? Press Freedom Triumphs; Government Turns to Spin PART III: GOVERNMENT COMMUNICATION IN PRACTICE: BROADCASTING A Model Communicator? The BBC Objects to Being a Mouthpiece of the State Necessity Justifies New Techniques of Manipulation Conclusion: Communication Moves Centre Stage

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