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Transcultural Marketing
Cód:
491_9780765642998
De: R$ 0,00Por: R$ 1.076,87ou X de
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
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