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Understanding Womens Magazines
Cód:
491_9780415216388
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Understanding Womens Magazines investigates the changing landscape of womens magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in womens magazine publishing in the last two decades.Understanding Womens Magazines examines the transformation in the production, advertising and marketing practices of womens magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a new woman.
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