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DEPARTAMENTOS
INTERESSE GERAL
INTERESSE GERAL 2
LIVROS TÉCNICOS
LIVROS TÉCNICOS 2
CATEGORIAS
- IMPORTADOS
Women in Family Decision Making
Cód:
491_9788183567473
De: R$ 0,00Por: R$ 247,21ou X de
Consumers attitude towards spending, saving and choosing the brands and storesand the purchase of products have been moulded by the family environment theygrow up in. Thus marketers need to understand the nature of the familys influence onits members and the way in which purchase decisions are made by members so thatthey can effectively program their marketing mix.
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