Writing Winning Proposals
Cód:
491_9781516516360
Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer — typically non-public relations practitioners.The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included.Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.Rebecca A. Gilliland is a distinguished professor of service learning and an associate professor of communication at the University of Indianapolis. A Fulbright Scholar and a Plank Fellow, Professor Gilliland has traveled the United States and around the world in an effort to stay current in the public relations industry while studying her areas of interest. She advises a nationally award-winning student run public relations firm and has taught numerous public relations classes. She has worked abroad and domestically, in sports promotions, corpor
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