Insightful Knowledge - An Enlightened View of Social Media Strategy & Marketing

Editora:

Total Publishing And Media

Código:

491_9781937829636

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Totally Awesome! Stephen Monaco offers a comprehensive guide to social media marketing in Insightful Knowledge. He changes perceptions on social media marketing and tell readers how to develop their marketing strategies. Since social media needs to be part of your marketing efforts, read this book!Monica Cornetti - Leading Authority on Entrepreneurial Thinking,and Author of Your Face Isnt Finished Until Your Lipstick is OnYOU NEED THIS BOOK IF...• you dont know where to start with your social media initiatives• youve started your social media initiatives but arent sure if youre on the right track• your social media initiatives are in place and you believe youre on the right track• none of your social media initiatives are directly tied to specific business objectives• you fail to use social media monitoring / listening platforms in your social media• you dont know what consumers are saying about your brand online• you dont have a comprehensive Voice of Customer program in place• youre not engaging consumers with relevant content across multiple platforms• your company is driven by sales, rather than by marketing• the breakneck tempo of todays business makes it difficult to adapt and keep up with change you no longer know how to reach potential customers

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