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DEPARTAMENTOS
INTERESSE GERAL
INTERESSE GERAL 2
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Politics and Propaganda Weapons of Mass Seduction
Cód:
491_9780719068539
De: R$ 0,00Por: R$ 214,00ou X de
From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation movement to the empire of spin to the scalding polemics of American campaign advertising, propaganda is back.This book provides a full and detailed analysis of the phenomenon of propaganda, its meaning, content and urgent significance. It is one of the most original works ever published on the subject. While it applies a conceptual approach to the study of propaganda, the theoretics are grounded in practice. Insightful case studies on Symbolic Government, negative campaign advertising, single issue group polemic and corporate propaganda, culminate in a vivid narrative of the role of propaganda in driving the remorseless new conflict which began on September 11 2001.ContentsPart One: Defining what and reasoning why1. A question of meaning2. Explaining propagandaPart Two: A conceptual arrangement3. An essential trinity: rhetoric, symbolism and myth4. Elements of propaganda: foundations; why we need enemies; enmity in actionPart Three: case studies in propaganda5. Privatising propaganda: the rise of the single issue6. Evangelism and corporate propaganda7. Propaganda and the symbolic state: a British experience8. 9-11 and war9. Weapons of mass deception: propaganda, the media and the Iraq warAfterword - The impact of propagandaIndexNicholas OShaughnessy is Professor of Marketing and Communication at the University of Keele
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