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DEPARTAMENTOS
INTERESSE GERAL
INTERESSE GERAL 2
LIVROS TÉCNICOS
LIVROS TÉCNICOS 2
CATEGORIAS
- IMPORTADOS
Problems and Prospects of Retail Marketing
Cód:
491_9788183569156
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The book contains eleven articles of research on retail marketing like rural retailing, urbanretailing, organised retailing, unorganised retailing, customer relationship management, customersatisfaction, applications of information technology in retailing, Indian retail industry, trends anddevelopments of retail industry, prospects and opportunities of retail industry, foreign directinvestment in retail industry, employment in retail industry, case studies of specific products ofretail industry on specific consumer products, role of retail industry for economic growth of acountry, etc. by eminent authors, academicians, researchers from different institutions and/orresearch project offices of repute from academic and professional institutions from the facultiesof management, economics and commerce.
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