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    Why TV Is Not Our Fault
    Cód:
    491_9780742524866
    For more than five decades, weve been told by pundits, commentators, advertisers, scholars, and politicians that television is both a window on the world and a mirror reflecting our culture. Weve been led to believe that it shows us the worlds events through news programs and, through entertainment programs, reflects the preferences, values, beliefs, and understandings shared by most Americans. Were told that if you dont like what you see on TV, dont blame the industry, blame yourself. This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, we as viewers are responsible for the existence of shows like Fear Factor and yet another Survivor. In fact, Eileen Meehan explains, viewers exert no demand in the market for ratings, advertising slots, program production, or telecasting. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, the misnomer of competition among networks, and organizations that seek more industry accountability. She tells us why TV isnt our fault-and whos really to blame.
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